The E.W. Scripps Company (SSP)
Communication Services
- Fundamental
- 2
- Sentiment
- 2
- Technical
- 4
Do Nothing: fundamentalScore 2 and qualitativeScore 2 are below the required floor of 3, and SSP also fails both liquidity thresholds (20-day avg dollar volume about $2.10M; recent 3-session regular-session avg about $1.26M).
Company overview
The E.W. Scripps Company is a diversified media organization managing regional and national media properties. It operates through Local Media, Scripps Network, and other segments, providing broadcast television, digital content, and national networks. Notable offerings include Newsy, the Scripps National Spelling Bee, and ION TV.
Fundamental
weakThe company faces high leverage and weak cash flow, making it a speculative turnaround candidate.
Highly leveraged broadcaster with volatile ad-cycle economics. Recent SEC filings show tight cash, heavy debt, and a massive non-cash impairment that drives very weak trailing GAAP profitability. While the stock screens cheap on sales and has some insider buying, the balance-sheet burden and weak interest coverage make it a higher-risk situation best treated as a turnaround watchlist until cash flow and leverage improve.
Sentiment
weakSentiment is cautious due to restructuring and impairment concerns, with no clear positive catalysts.
Last ~14d coverage turned decisively bearish around Q2 results (large impairment charge and workforce reductions), while the prior 30–90d baseline skewed mildly positive/neutral—implying a clear sentiment deterioration. Moderate red-flag cap applied (sharp negative swing with no offsetting bullish catalyst); legal/investigation scan showed no regulator-confirmed probe.
Technical
goodTechnical indicators show short-term improvement, but liquidity and long-term trends remain concerns.
Score 4/5: SSP's short-term structure improved materially after the Aug. 7 reprice, with price above the 20/50-day and 9/21-day averages, MACD back above zero, and ADX above 40. The main technical blemish is that the stock still trades below its 200-day average, so this is a repair rally rather than a fully cleared longer-term uptrend.
You’re looking at 2026-08-17 — more than 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
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Not financial advice. For informational and educational purposes only.