Simmons First National Corporation (SFNC)
Financial Services
- Fundamental
- 3
- Sentiment
- 2
- Technical
- 2
Do Nothing: qualitativeScore is 2 (below required floor of 3); strategy requires qualitativeScore ≥ 3 before any bullish entry.
Company overview
Simmons First National Corporation serves as the parent organization for Simmons Bank, delivering a broad spectrum of banking and financial solutions to both individual and business clients. Its offerings include various deposit accounts such as checking, savings, and time deposits. The bank also provides a diverse array of lending options, including consumer, real estate, and commercial loans, alongside specialized financing for agriculture, equipment, and small businesses via SBA initiatives. Beyond core banking, it furnishes trust and fiduciary services, credit cards, investment management, insurance products, and securities and investment services. Customers can also access modern conveniences like ATM services, online and mobile banking platforms, overdraft facilities, and safe deposit boxes. Established in 1903 and headquartered in Pine Bluff, Arkansas, the company operated a network of 199 branches across Arkansas, Missouri, Tennessee, Texas, Oklahoma, and Kansas as of January 27, 2022.
Fundamental
fairSimmons First National is a well-capitalized Arkansas regional bank whose FY2025 headline loss was a one-time $801.5 million securities-repositioning charge, not operating deterioration: H1 2026 net income rose 55% year over year with net interest margin up 83bps to 3.84%, the bank remains well capitalized (CET1 11.6%) with ample liquidity, and the stock trades at 0.93x book value with a 3.8% dividend yield and a $26.17 consensus target. Offsetting concerns include nonperforming loans rising to 0.92% of loans (one $44 million construction credit), a negative headline trailing P/E, a $293 million accumulated-other-comprehensive-income loss, an IRS tax-treatment tail risk, and liability-sensitive earnings. Fundamentals read as mixed-but-recovering rather than cleanly solid.
Sentiment
weakOver the last ~2 weeks, SFNC has seen minimal company-specific news beyond a routine dividend declaration (announced), and both media and retail discussion are sparse. The sentiment delta vs. the 30–90d baseline is indeterminate due to news-sentiment tool timeouts, while legal/investigation screens show no active overhang—leaving a low-catalyst, macro-driven near-term setup.
Technical
weakShort-term structure is weak: price is below the SMA20, SMA50, EMA9, EMA21 and daily VWAP, while RSI14 at 43.39, Williams %R at -82.39 and MACD at 0.09 versus a 0.22 signal line show fading momentum. ADX14 at 59.23 says the current downswing has trend strength; the main positives are ample liquidity and price still holding above the SMA200.
You’re looking at 2026-08-22 — more than 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
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Not financial advice. For informational and educational purposes only.

