QuarterHawk — Equity ResearchQuarterHawk — Equity Research

Newsmax, Inc. (NMAX)

Communication Services

Actionable
Fundamental
3
Sentiment
3
Technical
3

Bullish pullback-to-support limit: NMAX has retraced ~15% from the 09-11 high (12.11) to the 10.20–10.44 support shelf on declining volume, holding well above the rising SMA50 (9.48) with ADX 40 and Williams %R −97 (deep short-term oversold). Limit entry 10.26 at the 09-17 swing low; protective stop 9.64 (pullback-limit 1.0×ATR floor, widened from the 10.13 structural stop) below round-number 10.00; targets 11.50 (+2×ATR, reclaiming the EMA21/SMA20 zone) and 12.43 (+3.5×ATR, above the 09-11 high); R/R 2.00.

Analysis as of 2026-09-18· more than 2 trading days ago

Company overview

Newsmax Inc. is a holding company involved in television broadcasting and multi-platform content publishing. It operates through Broadcasting and Digital segments, producing news and editorial content for distribution via TV channels, digital, and print publications.

Fundamental

fair
Fundamental3
Speculative turnaround

Improving liquidity and profitability, but speculative due to high valuation and volatility risks.

Improving trend with strong liquidity: revenue growth and a profitable Q2 2026 as legal costs normalized, backed by roughly $128M of cash/investments and no meaningful debt. But cash generation is not yet consistently positive and valuation remains demanding (negative FCF yield / negative DCF), while the stock’s volatility is elevated (high beta and low float), keeping the fundamental picture uncertain.

Sentiment

fair
Sentiment3
Constructive post-earnings

Positive sentiment around profitability milestone, but lacks clear forward catalysts.

Near-term tone is driven by Newsmax’s announced Q2’26 results (first profitable quarter/revenue growth), which most recent coverage frames positively despite some valuation and post-move volatility chatter. Sentiment delta versus the 30–90d baseline is indeterminate due to sparse baseline coverage; no investigation items were surfaced in the legal screen over the last 90 days.

Technical

fair
Technical3
Pullback to support

Stock in a strong uptrend, pulling back to support levels with potential entry opportunities.

Score 3 (mixed): bullish — the intermediate uptrend is intact (price 10.26 well above the rising SMA50 9.48 and SMA200 7.84, ADX14 40.24 confirming a strong trend), the pullback has landed on the 10.20–10.44 support shelf (09-01 low 10.21 / 09-09 low 10.44) with the 09-17 low 10.25 holding it, Williams %R is deeply oversold at −97.37, and pullback volume is declining (1.25M → 1.19M → 1.03M); neutral/bearish — price sits below the short-term stack (SMA20 10.75, EMA9 10.72, EMA21 10.53, WMA9/WMA21 10.77), RSI14 48.64 is below 50, the MACD histogram (−0.13) is negative and still declining, and the stock has printed three consecutive down days closing near the lows after a ~53% retracement of the 8.61→12.11 advance. The chart supports a pullback-to-support trade with a 1.0×ATR-floored stop and R/R 2.00.

You’re looking at 2026-09-18 — more than 2 trading days ago.

Subscribers saw this then, and see today’s score, verdict and trade plan now.

Not financial advice. For informational and educational purposes only.