QuarterHawk — Equity ResearchQuarterHawk — Equity Research

Amplitude, Inc. (AMPL)

Technology

Actionable
Fundamental
3
Sentiment
4
Technical
4

Buy the uptrend pullback: GTC limit 13.00 into the EMA21/Sep-14-low support band, protective stop 12.35 (below the 12.80 swing low, floored at 1.0xATR), targets 14.30 / 15.28, R/R 2.00. No earnings or dividend events inside the 15-day window; 20-day liquidity $22.5M.

Analysis as of 2026-09-16· more than 2 trading days ago

Company overview

Amplitude, Inc. provides a digital optimization platform that helps businesses analyze and enhance customer behavior within their digital products. Its offerings include Amplitude Analytics for user insights, Amplitude Recommend for personalization, and Amplitude Experiment for A/B testing. The company operates on a SaaS model and is headquartered in San Francisco, California.

Fundamental

fair
Fundamental3
Mixed fundamentals

Amplitude shows strong revenue growth but remains unprofitable, with margin pressures and cautious valuation.

Amplitude combines strong revenue/ARR growth and recently positive operating cash flow, but it is still loss-making on a GAAP basis and recent results showed margin pressure. Liquidity appears adequate with net cash and limited debt, and recent filings did not disclose going-concern or covenant stress. Valuation and market expectations look cautious until a clearer profitability trend emerges.

Sentiment

good
Sentiment4
Positive sentiment

Media coverage is mildly positive following Q2 results and an improved revenue outlook, with no major legal issues.

Media tone is mildly positive after AMPL’s Q2 results and raised full-year revenue outlook (announced), with the last ~14d polarity_score ≈ +0.25 and essentially flat versus the 30–90d baseline (≈ +0.27). Legal/regulatory scan shows no regulator-confirmed investigations (only plaintiff-law-firm solicitation headlines), keeping the short-term narrative broadly clean.

Technical

good
Technical4
Uptrend pullback

The stock is in a strong uptrend, with a pullback offering a potential entry point supported by technical indicators.

Strong multi-month uptrend with a healthy pullback: price 13.37 is above the SMA20 (13.21), SMA50 (11.29) and SMA200 (8.96), and above the EMA9/21 stack (13.10/12.82). ADX14 28.6 confirms an active trend. RSI14 58.6 is bullish with room before overbought. MACD line is positive (0.48) but the histogram (-0.18) is negative as momentum cools after the 14.76 peak (Aug 28) - one weak signal. The Sep 9 pullback low of 11.95 was followed by a higher low at 12.80 (Sep 14) and a reclaim to 13.37. A GTC limit at 13.00 buys the dip into the EMA21/Sep-14-low support band within the intact uptrend; structure-based stop at 12.35 (floored at 1.0xATR below entry per pullback rule), targets 14.30/15.28, R/R 2.00.

You’re looking at 2026-09-16 — more than 2 trading days ago.

Subscribers saw this then, and see today’s score, verdict and trade plan now.

Not financial advice. For informational and educational purposes only.